Crypto games and gambling ads for onboarding users “The most expensive”

Crypto games and gambling campaigns are the most expensive ways to attract users with existing crypto wallets, and according to recent data it ranks the highest among all sectors in the crypto industry.

“Gaming and gambling campaigns are the most expensive, with median CPW of $8.74 and low quartiles of $3.40,” said ASAF Nadler, addressable co-founder of Web3 marketing company, X. Recent reports posted at CPW or cost per wallet are considered to be a higher “quality” metric, as they track the cost of website visits where the wallet already has blows installed.

A “higher cancellation” rate may be responsible

Nadler previously told CointeLegraph that the analytical data was likely to be converted to cryptographic products by users with wallets.

Nadler said the high ratio of returns and returns for crypto games and gambling may be due to “higher churn, speculative behavior, and intense competition.” He added:

“If Web3 games are really “unavoidable,” you need to find a more powerful UA engine to make them as sustainable as Web2. ”

However, Axie Infinity co-founder Jeff “Jiho” Zirlin said in an April 11th X post that high CPW periods are a good time to experiment.

“Create a new game/product line, consolidate market share and prepare for the next market expansion,” Zirrin said. “Know when it's the coiling stage. Know when it's time to explode,” he added.

Meanwhile, Decentralized Finance (DEFI) and Centralized Finance (CEFI) campaigns have made attracting new crypto users much easier. “The Defi/CEFI campaign is the most cost-effective, with a median CPW of $2.79, with a quartile of just $0.10,” says Nadler.

The results claim to be based on 200 program campaigns that can be addressed by more than 70 advertisers, covering an estimated 9.5 million users worldwide.

Track how CPW changes across market cycles, regions, campaign strategies, and audience segments.

Premium markets cost to reach crypto users during recessions

Nadler said Premium Market has experienced low-cost conversions of existing crypto wallet holders during Bull Run, but attracting attention during the market slump will be extremely expensive.

Related: Trump Kills Debt Broker Rules with Major Cryptocurrency: Financial Redefinition

He emphasized in 2024 that in the US and Western Europe, the CPW increased four times and 27 times, respectively, as the market declined in Crypto Wallet Holders, causing the market to shrink and curtail interest.

“These markets provide scale and quality during bull run, but when sentiment becomes bearish it becomes significantly more expensive and sustainable during recession,” Nadler said.

Meanwhile, emerging markets such as Latin America and Eastern Europe “providing very low CPW in favorable conditions, but can experience extreme cost volatility.”

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