The next article is a paper by Debranita, Associate Director of Growth
The next cryptography breakthrough is not from a white paper and does not promise to “revolutionise the finances.” It emerges from something simpler and more human. NFT, Games and Decentralized Finance (DEFI) took off in 2021-22 with retailer popularity. The current bull market is waiting for new killer apps to emerge.
Despite being considered frivolous, Memecoin is a prime example of a killer crypto app, revealing a blueprint ignored by “serious” crypto initiatives. This was evident in recent popular tokens like $Trump and $Melania. investigation Found 14% of Americans (1 in 7) invested in $Trump. This isn't just speculation, it's a ton of onboarding.
Killer use cases that drive retail adoption are not about solving the most complex problems. Instead, they utilize universal human emotions and habits. These should guide the principles of projects aimed at becoming the next killer crypto app.
Forget the utilities and think about social phenomena
The most popular crypto use case is always Transcendent Their technological origins to become a cultural phenomenon. Bitcoin began as a peer-to-peer electronic cash system, but later the public imagination grew as a symbol of financial sovereignty and rebellion over the traditional system.
The $Trump and $Melania Crypto Tokens show how Donald and Melania Trump become cultural icons beyond politics. Chain Analysis It was revealed 50% of Trump and/or $Melania Token Holders had never previously purchased Solana Altcoins, with 83% of users holding less than $1,000 in Solana assets. These tokens essentially attracted a large group of retail users into the Conto world for the first time, behind the popularity of Trump and Melania.
It's promising in the industry Killer app On that horizon. The Ton and Telegram combo shows signs of promise for social relevance. It leverages a mobile-first social ecosystem to convert Mini-Apps (particularly those from GameFi) and has achieved some success in a blend of Web2 utilities and Web2 userism. Although the current Tongame apps can be easily criticized, Telegram's distribution (Users over 950m) Provides a virus launchpad if developers prioritize emotional engagement along with token rewards.
If Ton and Telegram can leverage the emotional architecture that will make gold standard games like Grand Theft Auto Social phenomenathey could easily become Crypto's next killer use case.
Similarly, founders need to build retail apps. “What we're building, can we mess up the large group of users that gather behind it?” And then, “Our project makes it a famous name and all Can you excite users and share them with friends?”
A very simple grandma will understand
Killer use cases are intuitive and easy to use. To buy $ Trump, you don't need to understand smart contracts, liquidity pools, or consensus mechanisms. It's as easy as downloading a wallet, swapping a sol or joining in for fun. This low barrier to entry is important for retail recruitment.
During the 2024 US Presidential race, Polimates – a predictive market in which people bet on real-world events like they would guess who would win the election – exploded in popularity. Almost 1 million The easy steps to join are made for new users. Download the app, sign up for Google, deposit USDC through Exchange, and bet on the question (“Cannot X win?”).
This simplicity reflects growth tendency Instead of having your infrastructure decide on the experience, Crypto starts with the end-user experience.
We see this shift towards simplicity through projects like bases and high lipids. Messari's Annual Crypto Theses 2025 Report Showed Its base (built by Coinbase) simplifies transport funds from exchanges to blockchains with millions of one-click capabilities. Similarly, Hyperliquid's permanent distributed exchange (DEX) is a simulating trading experience for major centralized exchanges (CEX) such as user-friendly and cost-effective, Binance, while ensuring ownership of the assets. This has seen massive traction.
Cexes was an important onboarding vehicle in the last Bull Run as it was easy to convert Fiat to Crypto, but Dexes was able to see a explosion of popularity in this cycle. With seamless on-rampy improvements in 2025, decentralization through on-tin trading could become even more mainstream due to ease of use.
The bigger the better
Network effects drive exponent values on platforms with increasing utility for each new participant. Bitcoin's strength as a store of value and exchange media grows with each new recruit.
Memecoin Sector Explosive growth Of the $20 billion to $120 billion in 2024, this paper has been tested. As more users join ($Trump) I had it A maximum of 11 billion will be the 14th largest market capitalization within the crypto sector, with the network becoming more valuable, attracting more participants, creating a strong feedback loop of growth and cultural relevance.
Looking ahead, stablecoins is change The payments industry is the industry by providing cheaper, faster, and more accessible solutions to traditional centralized payment systems. In 2024 alone, over 28.5 million users completed 600 million Stablecoin transactions, indicating global adoption.
The key driver of this adoption may be interested in maintaining dollar control through USD-controlled stubcoins. recently Presidential Order According to the Trump administration, it bans the development of US Central Bank Digital Currency (CBDC) and places dollar-backed stables as the main digital representation of the US dollar.
Stablecoins could be: Killer Crypto App For the efforts of the network. The more you use it for payment, the more it will be used. Stablecoins could be a major option for the digital dollar, changing the financial environment while solidifying the US economic impact.
Blueprints for retail adoption
Challenges remain, including regulatory uncertainty and lack of policy implementation, technology complexity in scaling, and existing gaps in the social legitimacy of cryptography.
Despite these challenges, projects need to focus on human elements. You need to design an experience that feels like a part of a cultural phenomenon, has a core simplicity and emphasizes the creation of network effects. A successful retail project with this Bull Run is something that understands and implements this blueprint.
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