SBC Medical Group Holdings Incorporated has announced plans to purchase 1 billion yen ($6.7 million) of Bitcoin (BTC) as part of its long-term strategy aimed at diversifying assets and hedging inflation.
The Japan-based healthcare service provider said that investment in Bitcoin is aimed at establishing a robust financial foundation while adapting to evolving macroeconomic conditions.
Bitcoin Strategy
The US holding company of SBC Medical performs purchases through Coinbase. The company said it carefully considered accounting, tax and cybersecurity factors before making a decision.
The company described Bitcoin as a valuable store with long-term valuation potential thanks to its fixed supply and increased adoption.
According to SBC Medical:
“This purchase is positioned as an important step in establishing a financial structure that can flexibly adapt to a variety of economic environments and support sustainable growth.”
SBC Medical provides management services to cosmetic treatment centers, including advertising, franchise operations and IT solutions. Headquartered in Irvine, California and Tokyo, the company has expanded its presence in the healthcare and aesthetic services sector.
The company said it is working on transparency and risk management, continuing to explore strategic investments that are consistent with its long-term vision.
SBC Medical is expected to complete Bitcoin purchases between February and May 2025 and will provide updates on its website. The company did not disclose whether additional cryptographic acquisitions were planned.
While companies' adoption of Bitcoin has gained momentum in recent years, the healthcare sector has seen limited participation in this trend. SBC Medical's move follows similar investments by technology and asset management companies seeking valuable alternatives amid global economic uncertainty.
Growth trends
The move reflects the growth trends of companies diversifying assets at Bitcoin Holdings, which was initially launched by a strategy.
After the success of Tokyo-based Metaplanet, which first announced its Bitcoin acquisition plan in April 2024, it has begun to increase steam in Japan.
Initially, hotel industry investors Metaplanet transformed its strategy in 2024, focusing on Bitcoin. The company has accumulated 1,762 BTC, exceeding $185 million, and its share price has skyrocketed by 3,500% over the past year.
Metaplanet plans to increase its holdings to 10,000 BTC by the end of 2025 and 21,000 BTC by 2026, aiming to become one of the world's largest corporate Bitcoin holders.
The company's success has prompted others in the country to follow suit, including Japanese game publisher Gumi, who also announced plans to buy BTC worth 1 billion yen this week.
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