Heritage Distilling Company Announces Bitcoin Financial Strategy Nasdaq-listed Company Plans to Accept BTC for Its Products and Services
Heritage Distilling, a publicly traded company listed on NASDAQ, is the latest company to adopt Bitcoin as a reserve asset.
The distillery announced on January 10, 2025 that its board of directors has approved a proposal to add Bitcoin as a financial asset. Heritage Distilling plans to accept Bitcoin payments for products and services as part of its BTC Treasury policy to acquire and hold BTC.
“As stated in our policy statement, unlike traditional investors who purchase Bitcoin with cash and are immediately exposed to price fluctuations, as a company that produces goods for sale, we “The acceptable margin between retail price and manufacturing cost offsets potential fluctuations in the value of the Bitcoins we accept as payment,” said Justin Stifel, CEO of Heritage Distilling. Ta.
“This gives us considerable financial flexibility as we develop products for Bitcoin users and enthusiasts,” Stiefel added.
HDC Board Approves BTC Policy
Heritage's Technology and Cryptocurrency Committee will outline a formal BTC Financial Policy and submit it to the Board of Directors for approval. The next step is for Heritage to begin accepting, acquiring, holding, and using Bitcoin across its operations.
The adoption of Bitcoin as a treasury asset is accelerating among public and private companies, with MicroStrategy leading the way in the former.
After acquiring $100 million worth of Bitcoin this week, MicroStrategy has increased its total Bitcoin holdings to 447,470 BTC. The company is the world's largest corporate holder of Bitcoin.
Other companies are also taking inspiration from Michael Saylor's US-listed company, many of which have announced their 2024 Bitcoin strategies. They include KULR Technology, Thumzup, Genius Group, and more, and the company announced on January 10 that it had added $5 million worth of BTC. its holdings.
