JustGiving currently accepts over 60 cryptocurrencies that people can donate to, and 94% of cryptocurrency users are Millennials and Gen Z Over $2 billion has been donated to charity in the past five years
UK-based fundraising platform JustGiving has partnered with digital asset company The Giving Block to begin accepting donations in cryptocurrencies.
JustGiving now allows users to donate in more than 60 cryptocurrencies, including Bitcoin, Ethereum, Tether and Doge, according to a UK Fundraising report. The move comes amid soaring values in the cryptocurrency market, with Bitcoin hitting an all-time high of more than $94,000 on CoinMarketCap yesterday.
According to the JustGiving website, the fundraising platform has raised $7.2bn (£6bn) over the past 24 years, supporting thousands of charities around the world including Alzheimer's Society, British Heart Foundation, Macmillan Cancer Support and Mind. Trusted by organizations.
Pascal Harvey, president and general manager of JustGiving, said:
“The use of cryptocurrencies has exploded in recent years, and our decision to enable crypto donations is the latest evidence of our commitment to forward-thinking innovation.”
Cultivating a tech-savvy demographic is also important. According to JustGiving, 94% of cryptocurrency users are Millennials and Gen Z.
“Charities need to tap into this new donor base,” said Alex Wilson, co-founder of The Giving Block, adding: “Charities need to tap into this new pool of donors.
“Currently, 580 million people around the world use cryptocurrencies, with a market value of almost $3 trillion. Our goal is to make accepting cryptocurrencies as easy as accepting any other online donation. to accept donations.”
The Giving Block's 2024 annual report said more than $2 billion has been donated to charity over the past five years.
