Miami, FL, August 13, 2024, Chainwire
Floki is pleased to announce that Valhalla, its groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the English Premier League (EPL) 2024-25 season.
The campaign will utilise LED perimeter boards during live games, delivering massive global exposure and increasing brand credibility.
The English Premier League is the most popular sports league in the world, attracting more viewers than the UEFA Champions League and Bundesliga combined. In the 2022-23 season, the EPL boasted a cumulative audience of 3.23 billion people.
According to Nielsen data, the league will be broadcast to 712 million households in 190 countries, with 2.01 billion viewers watching live games and 1.22 billion viewers watching highlights and other non-live content throughout the season.
Premier League clubs also have staggering followings on social media, with a combined total of over 500 million followers: 240 million on Facebook, 157 million on Instagram, 56 million on TikTok, 123 million on X and 28 million on YouTube.
Valhalla's LED perimeter board advertising is strategically placed for maximum visibility. TV-facing advertising systems ensure advertising is prominent during broadcast. Creative flexibility allows advertising content to be dynamically adjusted. Branding is displayed within the event itself for in-program exposure.
Advertisements are multi-channel and appear across a variety of devices and platforms, including broadcast, social media, mobile and online. The Premier League has no disruptive virtual overlays, so ads are uninterrupted, and ad avoidance is kept to a minimum, meaning viewers can barely avoid ads.
According to the team, every minute of LED advertising delivered will enable an astounding 156 minutes of screen time across the globe.
The advertising campaign will cover 100 minutes of advertising time throughout the season and will be broadcast globally to ensure extensive reach, with at least 40% of the advertising space showing during matches featuring the league's top clubs.
This massive campaign is expected to reach a massive audience around the world. In total, it is expected to reach more than 200 million people, generating approximately 1.2 billion impressions and approximately 440 hours of total on-screen time. In Europe, the campaign is expected to generate approximately 81 million impressions, with approximately 181 hours of on-screen time.
In Asia/Oceania, the campaign is expected to achieve approximately 47 million impressions and approximately 168 hours of on-screen duration. In Africa, the campaign is expected to achieve approximately 48 million impressions and approximately 34 hours of on-screen duration.
The campaign will be featured across some of the world's biggest broadcasters, including Sky Sports, TNT, Amazon Prime, BBC (Highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV and Truevisions.
About Valhalla
Valhalla is a spin-off of the classic creature-collection adventure set in a vibrant MMORPG open world inspired by Norse mythology. Players will interact with a variety of outlandish creatures called Veras to discover, tame, train and trade with. Playing alone or as a clan, players will participate in a dynamic player-driven economy, increase their community ranks and gain tactical advantage on the hexagonal grid battlefield.
Website: Valhalla.game
About Floki
Floki is the public cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the most known and most used cryptocurrency in the world with a focus on utility, philanthropy, community and marketing. Floki currently has over 490,000 holders and, thanks to strategic marketing partnerships, is a strong, globally recognized brand.
For more information, please visit Floki at:
contact
Community Relations Officer
Pedro Vidal
Floki
(email address protected)
