Floki has partnered with English Premier League club Nottingham Forest Football Club to become the club's official cryptocurrency partner for the 2024/2025 season.
The partnership comes just two days after Floki announced a marketing campaign for its play-to-earn metaverse game, “Valhalla.”
Floki will be the official cryptocurrency partner of Nottingham Forest for the Premier League 2024/2025 season! ⚽️
Two days after unveiling our Valhalla marketing campaign across the Premier League for the 24/25 season, we're thrilled to announce that Floki will be sharing… pic.twitter.com/vihcrfId2t
— FLOKI (@RealFlokiInu) August 15, 2024
Boosting Floki's marketing
As revealed, the campaign will run in the lead-up to the upcoming Premier League season, and Floki, who currently owns the native token that powers Valhalla games, plans to use the Premier League's global appeal to promote the cryptocurrency.
“This dual approach of Valhalla's league-wide campaign and Floki's partnership with Nottingham Forest marks a unique chapter in our marketing journey – we're not just partnering with world-class football, we're establishing a presence across the entire Premier League,” the Floki team wrote.
Floki's role as an official partner of Nottingham Forest will see the crypto project enjoy branded marketing at the stadium, media presence, social media integration and other exclusive experiences.
For example, the crypto project's branding will appear on camera-facing LED advertising, which will be visible for three minutes during all of Nottingham Forest's home games.
Apart from Floki, there are other crypto projects and companies that have partnered with EPL clubs.
Recently, cryptocurrency exchange Kraken inked a partnership with Tottenham Hotspur, while OKX has partnered with Manchester City since July 2022.
