BlackRock is set to launch Bitcoin ETP in Europe

BlackRock is planning to launch Bitcoin ETP in Switzerland. The move follows the success of BlackRock's US Bitcoin ETF. Bitcoin ETP could potentially strengthen the adoption of cryptocurrency under the EU's MICA regulations.

BlackRock Inc., the world's largest asset manager, is preparing to launch Bitcoin Exchange Sales Products (ETPs) in Europe, marking another important step in the company's expansion into the cryptocurrency market. Masu. The new ETP products are set up to be registered in Switzerland.

The move follows the overwhelming success of BlackRock's $58 billion US Bitcoin ETF. The success of BlackRock's US Bitcoin ETF, which attracted a net worth of $57.5 billion by early February 2025, speaks volumes of investor appetite for such products.

CEO Larry Fink's remarks at Davos' World Economic Forum highlight the potential hedge of Bitcoin's currency collapse and suggests a broader acceptance of cryptocurrency as an alternative reservoir of value.

This European venture is expected to attract both institutional and retail investors looking for exposure to Bitcoin without the complexity of direct cryptocurrency ownership.

Switzerland is becoming an innovation in digital assets in Europe

The decision to reside in Switzerland is strategic, leveraging the country's reputation as a hub for digital asset innovation, particularly within Zug's “Crypto Valley.”

Swiss progressive regulatory framework for cryptocurrencies has made it an attractive place for BlackRock to expand its Bitcoin investment offering across North American borders.

Swiss choice not only coincides with BlackRock's aim of leveraging crypto-friendly regulations, but also positions it as a leading company in the European market.

In particular, plans to launch ETP in Europe come when the European Union is navigating its own regulatory path through the crypto assets (MICA) regulated market established in 2023.

The MICA framework aims to ensure consumer protection and market integrity, and provide a stable environment for crypto investments.

Despite the fact that European crypto mayors have $17.3 billion (a much less than US $116.4 billion), BlackRock's movement could significantly boost the sector.

BlackRock's entry into this market underscores the growing institutional acceptance of cryptocurrencies, a trend that has been further driven by the US Securities and Exchange Commission's Bitcoin ETF approval in January 2024.