Binance Supports Frontier (FRONT) Token Swap and Rebranding

Binance announced support for Frontier token swaps and a rebranding to Self Chain (SLF). Following Binance's rebranding announcement, the price of FRONT increased by 20%. Starting August 30, 2024, FRONT pairs on Binance will be replaced with SLF trading pairs.

Leading cryptocurrency exchange Binance has announced that it will support a token swap and rebranding of Frontier (FRONT) to Self Chain (SLF).

This strategic move by Binance marks an important step in its ongoing efforts to support the evolution and reinvention of altcoin projects. The news has already seen a significant increase in FRONT price and trading volume, reflecting growing investor interest and confidence.

Binance approves Frontier (FRONT) name change

In an announcement made on August 27, 2024, Binance confirmed support for the swap and rebranding of the Frontier token, renaming it Self Chain (SLF).

The decision is part of Binance’s broader strategy to foster innovation and support altcoin projects through key stages such as a rebranding and restructuring.

As part of this transition, Binance will delist all existing FRONT spot trading pairs, including FRONT/BTC, FRONT/TRY, FRONT/USDC, and FRONT/USDT, on August 27, 2024 at 03:00 (UTC) to pave the way for the new SLF trading pairs.

The new pairs, SLF/BTC, SLF/TRY, SLF/USDC and SLF/USDT, will be available for trading from August 30, 2024.

Market impact

The announcement had an immediate impact on the price of Frontier's native token, which surged 20% following the announcement.

Within minutes, the price surged from $0.64 to $0.8188 before stabilizing at $0.7216 at press time. This surge was accompanied by market trading volume exceeding $68 million, with trading volume also increasing 187% to over $31.9 million.

Binance has made a positive recovery from the uncertainty of the past year, marked by increased transparency and a renewed focus on aligning with institutional policies, strengthening its position as a major player in the cryptocurrency industry, and the company's support for the Frontier (FRONT) token swap and rebranding is a significant development for altcoins.